How fast does Rhode Skin sell out?
With everyone's new found love for achieving flawless, glassy skin, it was no surprise that Hailey Bieber's skin care line, Rhode Skin, sold out in ten minutes.
Including the moisturizer that sold out in 10 minutes. After a launch so good that it made glazed doughnut skin go viral, Hailey Bieber's rhode is finally restocking. Since rhode hit the skin care scene in June 2022, the buzzy new brand can't keep its pared-down line of skin care products in stock.
The company has become popular among celebrities such as Mindy Kaling and Lupita Nyong'o, according to the legal memo. Khatau and Vickers took the company from $100,000 in sales during its first year to an expected $14.5 million in projected sales for 2022, according to the same document.
Mara Chia + Moringa Algae Enzyme Cleansing Oil
I don't do it any other way.” The hydrating product she uses is Mara's Chia + Moringa Algae Enzyme Cleansing Oil, which both looks and feels luxe. It leaves your skin squeaky clean—without drying it out—and simultaneously exfoliates.
Melanie bridges purpose and scale to grow businesses that perform for people, planet and profit. She is the CEO of rhode, the new philosophy on skincare developed by Hailey Bieber.
The Los Angeles-based beauty brand founded by model Hailey Bieber sold 36 units of the glazing fluid every second in past restocks, and today has a waitlist of over one-million across its products. Now, Rhode is capitalising on the hype around its brand to expand outside of the US.
Rhode first launched on June 15th, 2022.
It's official — Rhode is here. On June 8, Hailey shared the June 15th release date on her Instagram story. The brand's account also shared the same message. Back in April, Hailey took to Instagram to share that Rhode is coming in June 2022.
This new juicy tropical citrus blend is bright and energizing. It features notes of grapefruit, jasmine petals and passionfruit. Like the flavors that came before it, Passionfruit Jelly is versatile. It can be used on its own as a gloss, paired with lipstick and liner or as an overnight mask.
Milk Makeup Matte Cream Bronzer Stick
Achieve a smooth, natural-looking, sun-kissed bronze with Milk Makeup's bronzer stick. Hailey used it to create her Valentine's Day beat, and her face looks extra snatched and glowy.
How much is Hailey Bieber's skincare?
At launch, the line includes three items: Barrier Restore Cream (a $29 moisturizer), Peptide Glazing Fluid (a $29 serum-gel), and Peptide Lip Treatment (a $16 lip balm available in three “flavors”).
Yes. All rhode products are vegan, cruelty-free, and certified by Leaping Bunny & PETA. ARE RHODE SKINCARE PRODUCTS NUT FREE? We do not currently use any added ingredients that appear on the FDA's tree nut allergy list.

Surprisingly, they also went onto reveal that the price point is looking to be $30 and under for all products in the range, a much more accessible price range than other celebrity beauty lines.
It takes no less than 12 weeks to develop a skin care product. However, most skin care lines require much more time for research, development, testing, and go-to-market. Skin care products also require comprehensive testing, which takes time.
Still, many Cosmetic Creators report that the process often takes much longer than anticipated, ranging from twelve to eighteen months—or longer, if they're using a new or uncommon ingredient, if their brand is new, if extensive testing is required, or if there are bottlenecks somewhere along the assembly line.
Average Ecommerce Return Rate in Beauty
The blended return rate for online retailers in the beauty industry is 4.3%. You may consider that the figures are not that high, but according to a survey, 25% of shoppers tend to send back as much as 15% of goods purchased online.
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